I am many things, and one of those things is a music journalist. Bands contact me or the sites I write for daily, making small mistakes and refusing to correct them, in some instances. So here’s a list of things you should and shouldn’t do when trying to get press for your band.
DO: Use social media to contact a site or writer, asking for their email. Be sure to do some digging to see if their email is readily displayed.
DON’T: Use social media as your sole means of getting press. Facebook wall posts are almost always ignored, and tweets can get lost (it goes without saying that you shouldn’t spam on Twitter. It’ll only get you blocked).
DO: Write a professional, coherent email!
DON’T: Use chatspeak or emojis. There’s a time and place for that, and it’s not in an email pitching your new video or band.
DO: Add your band’s social media links, even if it’s not relevant to what you’re pitching. We have to promote your band somehow.
DON’T: Add the personal social media for each band member. Chances are, those things aren’t going to make it into the piece. Promote them in your Facebook bio or a pinned tweet.
DO: Have an EPK (Electronic Press Kit), if you can. Those things are so awesome and make my job 100000x easier.
DON’T: Post your press release on Facebook and tag a journalist or site in it. It’s unprofessional and strange, honestly.
DO: Promote the piece on social media.
DON’T: Expect the site or journalist to do the promotion for you. While I try to promote every band I work with, there’s more than a few and sometimes people get left out. It’s nothing personal.
This isn’t a definitive list by any means. It’s just a guideline to use if you’re confused about etiquette. Basically just don’t be a jerk and don’t use Facebook for your main means of contacting press.
And if you’d like a review or interview, or just a feature, throw me an email at firstname.lastname@example.org! This is shameless self promotion. Let me write about your band.